njut lagom! the secret art of being swedish

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NJUT LAGOM! The secret art of being swedish.

 

“Njut Lagom! The secret art of being Swedish” presents a broad view of the Swedish during their leisure time. Examining the eccentricities and cultural cliché’s of Sweden, the project shows ordinary people doing ordinary things ‘typical’ of the Swedish culture. “Lagom” (just enough, adequate) is a cultural phenomenon widely known to all Swedes, almost a kind of secret code which represents an ideal rule for living: to them it means the ideal place, where everything is as it should be!

However there are special occasions and private moments when the Swedes gladly take a “cultural ticket” to a freer and looser responsibility to socializing patterns and have a chance to get too sentimental, too loud or excited.